July 3, 2022 5:24 AM

What to look out for this 2019 in sports retail stocks

Are you looking for market options to invest in the coming year? We pick out the top three sports retail stocks you can watch out for this coming 2019.

/ Published 3 years ago

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Sports, particularly live ones, are one of the last dominoes to fall for traditional TV. After all, people love sports so much, and it’s the type of market that can easily endure whatever changes the marketing and investing industry goes through.

Unlike the oil and gas industry, it doesn’t get hit by any environmental groups and socially aware individuals for leaving permanent damage to the world. Unlike fashion and clothing, it will never go out of style and out of season, and unlike technology, it doesn’t go through many changes every few years that may make people invested in it worry. Sports is a good, clean and fun investment option.

As a result, sports retail stocks remain one of the stronger industries the investing world has to offer. It’s a large market, and most likely everyone wants the latest Jordan, or the latest NBA Jersey, or even just the tabletop souvenirs. In fact, the incoming year presents many opportunities for those who might want to try their hand at investing in sports retail stocks.

In any case, here are our top picks for 2019 should you wish to invest in sports:


Blowing away investors last week after it crushed its quarterly top and bottom-line estimates, the sportswear giant easily finds its way on the top of our list. Recently, the company’s digital segment propelled the company as it continues its successful direct-to-consumer push in the age of Amazon AMZN. This e-commerce expansion also includes multiple apps, as well as a soaring presence across social media, from Instagram to Facebook, and of course, Twitter. In fact, its social media presence is where one can easily observe its massive hold in the market, as it easily outnumbers Adidas ADDYY and Under Armour UAA in this regard.

Nike recently expanded into e-commerce and has a soaring presence in social media platforms. (Source)

As one of the industry’s top players for decades, Nike has been able to remain a sports performance power, especially now when it keeps on expanding its streetwear and athleisure offerings.

Deckers Outdoor Corporation DECK  

This year, its Ugg, Teva, and Sanuk brands have done well. However, it’s with its performance running and hiking shoes and apparel brand HOKA ONE ONE where it saw enormous growth, what with sales soaring 28.4 percent last quarter.

V.F. Corporation VFC

A less-talked-about sports retailer, V.F. corporation may not be as common of a household name as Nike, but its branding reaches far and wide, carrying numerous names under its belt, such as The North Face, Timberland, Vans, and Wrangler. And as its Vans brand gains traction and its direct-to-consumer push pay off, it seems that the company is definitely poised to grow especially with the coming of the new year.

Of course, this barely scratches the surface of a million-dollar industry, and there are many more sports retail stocks you can try yourself. In any case, for any budding beginner who wants to start 2019 with a new venture, these stocks are just as good as any, if not even better.

Just remember that investing, no matter what stock it may be, comes with risks. So always remember to read up and educate yourself before you dive in headfirst.

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